
“Who do you know that gets to stay in a million-dollar hotel?” “That’s an interesting model, because you’re giving video viewers access to something they would never get to see in real life,” Fischer says. “He has the money now, and is able to bring viewers access to places to see things that they would never get to see,” she told CNN’s Jon Sarlin, citing a video in which Donaldson visits luxury hotel rooms around the world – including one in a castle that rents for $1 million a night. “It’s not him wearing a suit, (it’s) him wearing his everyday clothes. Sara Fischer, a media reporter for Axios, says that Donaldson’s authenticity and accessibility play a big role in his videos’ appeal. A wild chase ensued involving a hedge maze, a disguise and an escape in a private jet. In one clip from last year, Donaldson tied an FBI agent to a chair, tossed him a knife and offered the agent $100,000 if he could catch him before midnight. Donaldson’s scraggly beard and constant excitability set him apart from the group. He’s surrounded by an agreeable supporting cast of buddies, all of them dressed down in jeans, T-shirts and hoodies. Most of MrBeast’s action-packed videos start with Donaldson breathlessly explaining the setup in the opening seconds before launching a fast-paced series of stunts, gags, challenges and throwaway jokes. He has re-enacted ‘Squid Game,’ tied up an FBI agent and crashed a train into a giant pit “I just want to make the best videos on the planet.” I don’t care about making money,” he told Colin and Samir. “I just wanna make better videos, period.
